Swimming pools website wireframes. Up to 25% conversion from users into leads

Website wireframes development for selling swimming pools and home products (fountains, bathhouses, etc.) for a Digital Marketing Agency.
Сlient: Aqua Pool.

Solution

A website with landing pages for promoting products by key queries for contextual advertising.

• Turnkey construction of swimming pools

• Sale and installation of frame pools

• Turnkey composite pools

• Construction of a bathhouse

• Fountain construction

  
  

Constraints

1 size.
Desktop.

Maximum trust triggers

Since the product is not cheap, customers need enough time to make a decision.

Therefore, among the trust triggers I showed:

• In the header – construction according to professional standards, technological solutions (chlorine-free disinfection), help with seasonal preparation.

• Up to 40-Year Warranty Instead of the Standard 5

• Expert Service - at the price of a movie ticket

• Showed types of pools and transparent prices.

• Case studies with video near built pools, description of what was done and the price, large photos.

• Explained in detail how the construction process happens.

• Photos of employees and contact phone numbers, showed company openness

• employee certificates.

• Price list with different sizes, shapes, and materials of pools.

To minimise the objection “expensive”, created a table of installment payments in 3 parts and discounts.

Engagement and CTA

• Calculator – calculate the cost.

• Promotions with gifts and service maintenance.

• Estimate in 2 price categories.

As a result, in the first month of advertising, the website showed up to 25% conversion from visitors into leads.

The client requested the creation of additional landing pages.

Figma file →

Site was built in Russian Language in 2019