Landing Page & Legal Pages for a Retreat at Plitvice Lakes (Croatia)
Client: Coach

The goal was to make it easy to update the date and add testimonials for new events.

Result. Improved an old client's website. Mobile first.

Engagement tools, more interactive elements.

Microsoft Clarity Analytics.

https://retreat-plitvice.framer.website/

Role
Research-driven UX Designer: conducted audience research, defined UX hypotheses, designed landing structure and legal pages, prototyped, analyzed user behavior, and supported localization.

Challenge
Design a landing page to attract Instagram followers and nurture the audience for current and future retreats.

UX Hypothesis
For cold audiences, the key factor in decision-making would be trust in the author and understanding the program’s value. The page structure needed to gradually reduce barriers before showing pricing and registration.

Solution

• Structured the landing page to gradually nurture users: trust → program value → price → registration form

• Multisensory engagement:

  • Visual: real event photos and video content

  • Auditory: natural sounds, e.g., birds singing in the forest

  • Emotional: highlighting group support, anti-stress practices

• Storytelling about the retreat author

• Addressed key objections: “advanced yoga” and high cost

• Engagement quiz-calculator (created with Claude)

• Capture forms for both warm and cold audiences

• Legal pages designed for clarity and accessibility: Privacy Policy, Cookies, Terms of Use

• Localization: Russian and Ukrainian

User Analytics
Heatmaps and session recordings via Microsoft Clarity revealed high interest in:

• Services section

• Video content as a trust trigger

• Storytelling about the author

• Pricing section

This confirmed the hypothesis that users need pre-nurturing before making a decision.

Traffic and Results
Promotion was organic: through the client’s personal network abroad and cold audiences. Users actively engaged with the content. Paid traffic is expected to significantly increase conversions.