Prototype
(Client)
RC Fountains
(Year)
2019
(Services)
Wireframe & Prototype
UX design. Lead generation (investors & buyers)
In 2019, a web studio commissioned me to create a wireframe with marketing copy for a real estate agency promoting apartment sales in the residential complex Fontains. At that time, the project was still at the excavation stage, so establishing trust and reducing perceived risk became the primary focus.
Goal: Sell apartments in a developing complex, build trust, and engage key target audiences.
Created and analyzed user personas. Key segments — families and investors.
USP: “Riverside Comfort+ apartments from $20K — investment opportunity.”
Strategy
Trust: developer’s experience, transparent timelines
Location: access to infrastructure, riverside
Segmentation: families — larger layouts; investors — profitability, growth potential
Leads: differentiated CTAs for different buyer stages
Contribution
2019 - Wireframing & Content Strategy
Wireframe + content for a realtor commissioned by a web studio.
Afterward, I developed the full UI design.
P.S. The complex is completed, prices have tripled.
Figma file
Presentation Figma
User Personas
Prototype
(Client)
RC Fountains
(Year)
2019
(Services)
Wireframe & Prototype
UX design. Lead generation (investors & buyers)
In 2019, a web studio commissioned me to create a wireframe with marketing copy for a real estate agency promoting apartment sales in the residential complex Fontains. At that time, the project was still at the excavation stage, so establishing trust and reducing perceived risk became the primary focus.
Goal: Sell apartments in a developing complex, build trust, and engage key target audiences.
Created and analyzed user personas. Key segments — families and investors.
USP: “Riverside Comfort+ apartments from $20K — investment opportunity.”
Strategy
Trust: developer’s experience, transparent timelines
Location: access to infrastructure, riverside
Segmentation: families — larger layouts; investors — profitability, growth potential
Leads: differentiated CTAs for different buyer stages
Contribution
2019 - Wireframing & Content Strategy
Wireframe + content for a realtor commissioned by a web studio.
Afterward, I developed the full UI design.
P.S. The complex is completed, prices have tripled.
Figma file
Presentation Figma
User Personas
Prototype
(Client)
RC Fountains
(Year)
2019
(Services)
Wireframe & Prototype
UX design. Lead generation (investors & buyers)
In 2019, a web studio commissioned me to create a wireframe with marketing copy for a real estate agency promoting apartment sales in the residential complex Fontains. At that time, the project was still at the excavation stage, so establishing trust and reducing perceived risk became the primary focus.
Goal: Sell apartments in a developing complex, build trust, and engage key target audiences.
Created and analyzed user personas. Key segments — families and investors.
USP: “Riverside Comfort+ apartments from $20K — investment opportunity.”
Strategy
Trust: developer’s experience, transparent timelines
Location: access to infrastructure, riverside
Segmentation: families — larger layouts; investors — profitability, growth potential
Leads: differentiated CTAs for different buyer stages
Contribution
2019 - Wireframing & Content Strategy
Wireframe + content for a realtor commissioned by a web studio.
Afterward, I developed the full UI design.
P.S. The complex is completed, prices have tripled.
Figma file
Presentation Figma
User Personas