Hot-dip Galvanizing → marketing wireframe has increased trust

An analysis of the number of keywords in Wordstat was conducted for the following queries:

• hot-dip galvanizing

• galvanizing of metal structures

• metal galvanization

• steel galvanization

• anti-corrosion protection

• metal protection against corrosion
  
  

  Headline with keywords – for precise alignment with advertising.
  Multiple CTAs – for warm visitors, intermediaries, and those comparing with competitors and substitute products.
  Analysis of indirect competitors in a table and demonstration of the advantages of hot-dip galvanizing (for comparison shoppers) + a blog for lead nurturing.
  Trust triggers – own production lines, European equipment, space for factory and production photos.

Recommendations – create a full-fledged website.

Previously, in 2016–2017, works were done on pages for greenhouses and other projects.
In the 2020s, the client launched a modern new website.

Marketing Wireframe

Project was in russian language. Here is a copy in English.

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Need reliable protection against corrosion, not rust masking?

Hot-dip galvanizing of metal structures up to 13 meters

Twice as cheap as thermodiffusion galvanizing

and 7–8 times more durable than electro-galvanizing or painting.

Zinc coating 40–200 µm - according to GOST 9.307‑89
Lead time from 1 working day
30-year manufacturer’s warranty

GET ESTIMATE


Figma file →

Analysis of indirect competitors in a table