Brand concept
(Client)
PJSC Technika
(Year)
2013

Ideation & Research
Within the framework of enhancing the company’s branding strategy, I created a concept of corporate characters to attract attention to the “Computer Fashion” retail chain.
The marketing and advertising department’s designer illustrated them.
Bukos the Laptop – cheerful and upbeat.
Drukos the Printer – emotional and eccentric.
Chitalka the E-Reader – thoughtful and rational.
Snimalka the Camera – shy and romantic.
Sokhranyalka the Flash Drive – stylish and flamboyant.

Brand concept
(Client)
PJSC Technika
(Year)
2013

Ideation & Research
Within the framework of enhancing the company’s branding strategy, I created a concept of corporate characters to attract attention to the “Computer Fashion” retail chain.
The marketing and advertising department’s designer illustrated them.
Bukos the Laptop – cheerful and upbeat.
Drukos the Printer – emotional and eccentric.
Chitalka the E-Reader – thoughtful and rational.
Snimalka the Camera – shy and romantic.
Sokhranyalka the Flash Drive – stylish and flamboyant.

Brand concept
(Client)
PJSC Technika
(Year)
2013

Ideation & Research
Within the framework of enhancing the company’s branding strategy, I created a concept of corporate characters to attract attention to the “Computer Fashion” retail chain.
The marketing and advertising department’s designer illustrated them.
Bukos the Laptop – cheerful and upbeat.
Drukos the Printer – emotional and eccentric.
Chitalka the E-Reader – thoughtful and rational.
Snimalka the Camera – shy and romantic.
Sokhranyalka the Flash Drive – stylish and flamboyant.
