Brand concept

(Client)

PJSC Technika

(Year)

2013

Ideation & Research

Within the framework of enhancing the company’s branding strategy, I created a concept of corporate characters to attract attention to the “Computer Fashion” retail chain.
The marketing and advertising department’s designer illustrated them.

  • Bukos the Laptop – cheerful and upbeat.

  • Drukos the Printer – emotional and eccentric.

  • Chitalka the E-Reader – thoughtful and rational.

  • Snimalka the Camera – shy and romantic.

  • Sokhranyalka the Flash Drive – stylish and flamboyant.



Brand concept

(Client)

PJSC Technika

(Year)

2013

Ideation & Research

Within the framework of enhancing the company’s branding strategy, I created a concept of corporate characters to attract attention to the “Computer Fashion” retail chain.
The marketing and advertising department’s designer illustrated them.

  • Bukos the Laptop – cheerful and upbeat.

  • Drukos the Printer – emotional and eccentric.

  • Chitalka the E-Reader – thoughtful and rational.

  • Snimalka the Camera – shy and romantic.

  • Sokhranyalka the Flash Drive – stylish and flamboyant.



Brand concept

(Client)

PJSC Technika

(Year)

2013

Ideation & Research

Within the framework of enhancing the company’s branding strategy, I created a concept of corporate characters to attract attention to the “Computer Fashion” retail chain.
The marketing and advertising department’s designer illustrated them.

  • Bukos the Laptop – cheerful and upbeat.

  • Drukos the Printer – emotional and eccentric.

  • Chitalka the E-Reader – thoughtful and rational.

  • Snimalka the Camera – shy and romantic.

  • Sokhranyalka the Flash Drive – stylish and flamboyant.



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